As one of the most popular destinations for travel and study abroad among Chinese, in recent years, Australia has seen a steady increase in the number of Chinese tourists. Last year, China has leapfrogged New Zealand for the first time to become the top source country for travelers to Australia. As one of the main carriers of the China-Australia route, Qantas has continuously improved its products and services based on the habits and needs of Chinese travelers to provide Chinese passengers with better travel experience. Recently, Philip Capps, head of product strategy& development, Qantas, gave a detailed introduction to Qantas about how does Qantas deepen its brand image in the Chinese market during CAPSE's interview.