China is An Elusive Market for Qantas
eTB (e-Travel Blackboard) | Aug. 07, 2006
Qantas has revealed that they have lost money on their services to China, with the carrier accumulating $30 million in losses.
The airline still has plans to add even more flights to China before the 2008 Olympics.
According to the Financial Review, the Qantas Group Manager, Rob Gurney, has conceded that the China market has been a difficult one for Qantas.
He revealed that whilst there has been no shortage of customers, the difficulty has been finding profitable customers.
Despite the challenges surrounding China, it is more than a significant market for all carriers.
According to Tourism Australia, China is set to overtake Japan and the United Kingdom as the largest source of tourists to Australia by 2014.
The airline has also revealed that they will explore the possibilities of offering flights to Europe via Shanghai or Beijing.
The Financial Review quoted Gurney stating, "We are having another look at this right at the moment... We will build the Shanghai and Beijing [routes] into daily services before the Summer Olympics in 2008."