Cathay Pacific Airways and The Walt Disney Company (Asia Pacific) Limited have joined together for the first time to introduce a new and exclusive range of inflight products starting January 2007. This will be the first deal of its kind between the two companies. Cathay Pacific is the first airline to have direct license for exclusive merchandise with Disney Consumer Products.

A total of 12 Disney-branded products will go on sale, each featuring Disney favourites Mickey Mouse and Minnie Mouse with an aviation theme. All the products will be available for sale through the Discover the Shop inflight shopping guide on Cathay Pacific flights, and can be pre-ordered through the award-winning shopping pages at the airline's website.

The Disney merchandise features a range of exciting and limited edition items ranging from jewellery and watches to charm bracelets and T-shirts - including Chow Sang Sang Captain Mickey/Cabin Crew Minnie Silver Pendants, the Captain Mickey Plush Toy, the Captain Mickey Mobile Phone Strap and Mickey Airways T-shirts for adults, boys and girls. Aviation Series Mickey and Minnie Watches are sure to be hit with the young and young at heart, while the Aviation Series Charm Bracelet will certainly charm a loved one. The exclusive Disney product range will go on sale from 1 January 2007.

As a special gesture to celebrate the Cathay Pacific/Disney collaboration, passengers who spend more than HK$1,000 on Disney merchandise during their flight will be able to order the limited-edition Captain Mickey Crystal Figurine for just HK$2,007.

Cathay Pacific Director Service Delivery Quince Chong said: "We are very excited about being the first airline to collaborate with The Walt Disney Company (Asia Pacific) to produce an exclusive range of inflight merchandise. Disney's characters are much loved around the world and this new line of merchandise is certain to prove a big hit with our passengers."

Ken Chaplin, Vice President of Emerging Markets, Retail Sales & Marketing, Disney Consumer Products Asia Pacific, added: "Disney is very pleased to work with Cathay Pacific to develop an exclusive range of Disney products for consumers available at the highest shop in the world. Every kid, and the kid in all of us, has a special Disney character and story."

Cathay Pacific now sells more than 220 different items on its flights, with regular special promotions adding to the shopping experience. Passengers can browse through inflight sales items at the airline's shopping website, which recently won the Frontier 2006 "Travel Retail Website of the Year" award, and can pre-order items before they fly. A recent enhancement enables customers to pay for their inflight orders using Asia Miles.

Photograph 1: Cathay Pacific Director Service Delivery Ms. Quince Chong and Vice President of Disney Consumer Products Asia Pacific Mr. Ken Chaplin joined by Mickey and Minnie celebrate the launch the new licensee agreement of the inflight Disney merchandise.

Photograph 2: Cathay Pacific cabin crews present the new Cathay Pacific in-flight Disney merchandise.

Photograph 3: Cathay Pacific Director Service Delivery Ms. Quince Chong and Vice President of Disney Consumer Products Asia Pacific Mr. Ken Chaplin together with Cathay Pacific cabin crews and Disney models unveil the new Cathay Pacific in-flight Disney merchandise.

Photograph 4: As a special gesture to celebrate the Cathay Pacific/Disney collaboration, passengers who spend more than HK$1,000 on Disney merchandise during their flight will be able to order the limited-edition Captain Mickey Crystal Figurine for just HK$2,007.