THAI Announces Board Meeting Results
Thai Airways International Public Company Limited | May 16, 2007
At the Head Office of Thai Airways International Public Company Limited on May 16, 2007, THAI held its Board of Directors Meeting was chaired by ACM Chalit Pukbhasuk, THAI's Chairman of the Board of Directors, with the following results:
1. Corporate Plan 2008-2010
THAI's Board of Directors approved of the corporate plan for year 2008-2010, revised in years 2005/06 - 2009/10, with important points in the plan as follows:
- Corporate vision is "First Choice Carrier with Touches of Thai"
- The company stresses customer service, creating maximum satisfaction with emphasis on the "Magic Service Ring" strategy
- "Magic Service Ring" is the strategy that creates a difference, creating good experiences and positive feelings that customers receive from THAI's good service provision in all areas of customer service, those being pre-travel service, while travel is in progress, post-travel service, for example reservation, check-in, inflight service call center, lounge, boarding, and arrival and baggage.
2. Action Plan 2007-2008
THAI's Board of Directors approved of the Action Plan for year 2007-2008, the organization strategy of which the Management proposed to cover all areas, including customer satisfaction, marketing plans, personnel improvement plans, and agreed for the company's Management to put forth its 10 Year Corporate Plan (2008-2017), which will be proposed to THAI's Board of Directors for consideration in August 2007.
3. Change of Board Members
THAI's Board of Directors approved of the appointment of Mr. Aviruth Wongbuddhapitak, Assistant Director-General, Bureau of the Crown Property, as Board Member, replacing Mr. Sirin Nimmanahaeminda, who resigned from the Board of Directors, with the new appointment effective as of May 16, 2007, onwards.