In a new take on the phenomenon of unboxing videos, KLM Royal Dutch Airlines has "unboxed" its newest member of the KLM fleet - a Boeing 787 Dreamliner.

In the short film, the airline "unwraps" its aircraft, and presents it to the world.

Unboxing is an internet phenomenon where people film the moment they unwrap, or unbox, a new acquisition and post the moment on social media.

"This novel approach to opening packages is highly popular at the moment, particularly when it comes to new technological gadgets, such as phones and robots," the airline said in a release.

"KLM decided to play along with this trend, unboxing its brand-new Boeing 787 Dreamliner. In the movie, the hangar serves as the box, which is opened to reveal the entire aircraft."

The 787 joined the KLM fleet earlier this month and is the first of 21 Boeing 787 Dreamliners that will form part of the fleet.

The new addition operated its first commercial flight on Monday, November 23, to Abu Dhabi/Bahrain.