In November 2016, Hong Kong's low-fare airline HK Express debuted its first A320neo, naming the eco-friendly aircraft "Shark - Say No to Shark Fin" in honour of the Hong Kong Shark Foundation (HKSF), which works to protect the endangered species.

In a further show of support, the airline has kicked off an inflight donation campaign on January 27 which will last until February 28, 2017. Onboard all routes operated by "Shark," HK Express will spread awareness about the endangered species via the one-month donation campaign, pledging all proceeds to the HKSF. All donations collected on "Shark" will go toward funding the foundation's efforts to protect shark populations - a vital part of the delicate marine ecosystem.

Contributed by HK Express