Cathay Pacific and Cathay Dragon today launched Discovery -- www.cathaypacific.com/discovery -- a new digital destination where travellers can access and enjoy content from the airlines' leading inflight magazines, Discovery and Silkroad, wherever they are in the world.

Complementing the airlines' suite of inflight printed publications, the new online platform provides visitors with a broad range of articles and feature stories in a user-friendly layout, which fits all devices. In addition to accessing the same content -- including insightful travel features, interviews and inspiring photography -- that appears in the monthly editions of Cathay Pacific's Discovery and Cathay Dragon's Silkroad, the platform willalso be home to an array of exclusive digital features not available in print,including video and audio.

Cathay Pacific General Manager Product James Evans said: "Discovery andSilkroad magazine have been providing our customers with inspiring travelideas over four decades. We are very pleased to provide a new online site forcustomers to enjoy the magazines on their own personal devices, whereverthey are.We hope this site will pique travellers' interest to experience greatdestinations across our network."

Featured articles are digitally housed across four main content categories:Hong Kong, Destinations, Interests, and Our Stories. The Hong Kong categoryhighlights the best of what to see and do in our home city, while Destinationscovers the most beautiful and inspirational places on the planet. Interestsfocuses on a range of personal activities, such as health and wellness, sports,shopping, and art and culture. Exclusive Cathay Pacific and Cathay Dragoncontent is included in the Our Stories section, featuring behind-the-scenes andaviation-related stories from within our airlines.

In addition, the Discovery website features video, audio content and photoslideshows to support print features across a wide range of subjects. Theseinclude insightful interviews, travel programmes and Cathay Pacific andCathay Dragon-specific articles. Celebrities, musicians and professionals fromHong Kong and around the world will share their own success stories andtravel experiences on a frequent basis.

This new digital experience is now available in English and TraditionalChinese and can be accessed by all internet-connected devices.

Contributed by Cathay Pacific Airways Limited