The largest carrier between mainland China and Australia, China Southern Airlines, and Tourism Australia have signed a three-year deal to develop the business event travel sector in China.

According to the agreement, each party will make a substantial investment into developing marketing campaigns and promotional activities in China which delivered more than 100,000 business event travellers contributing A$591 million to Australia in 2017.

Tourism Australia also recently announced its major incentive showcase for the China market - the Business Events Australia Greater China Showcase - will be held in Australia for the first time this coming November with more than 60 Greater China buyers and media expected to attend.

Contributed by Tourism Australia