Hong Kong Express Airways (HKE) has signed a three-year contract with SITA for the Horizon portfolio to include the use of SITA Reservations-the system of choice used by over 160 airlines worldwide to manage their distribution and sales processes.

Hong Kong Express Airways is a new airline dedicated to business travellers from Hong Kong to multiple cities in China, including Hangzhou and Ningbo, on a new fleet of EMBRAER 170 aircraft.

"We decided to go with SITA because we believe that SITA's Horizon portfolio will give us full control over our revenues, helping us to reduce costs and improve passenger services. SITA's services support our increasing penetration of the mainland China market out of our Chep Lap Kok base," commented Hong Kong Express CEO Andrew Tse.

The services selected by HKE's from the Horizon portfolio include SITA Reservations, the passenger reservations and inventory control system, as well as a fully integrated ticketing and automated fare quotation system.

"We are delighted to develop a long-term partnership with Hong Kong Express Airways and look forward to working closely with the up-and-coming airline to optimise their internal operational efficiency and to improve their passengers' travel experience," said Elyes M'Rad, SITA Regional Vice President of Sales and Marketing, North Asia and China.

SITA Reservations is the world's most popular neutral, multi-host passenger reservations and management information system. Hong Kong Express Airways is the latest airline to join a group of over 160 airlines worldwide who can offer interactive real-time access to-and distribution through-all major global distribution systems, including Abacus, Amadeus, Galileo, Sabre and Worldspan.