Mexicana Airlines adopts new technology
Eyefortravel | Apr. 12, 2006
Mexicana Airlines has chosen Worldspan Rapid Reprice, an advanced solution for repricing airline tickets when traveler itineraries change. (4/12/2006)
The airline will implement the technology system wide, enabling accurate, timesaving Rapid Reprice functionality to be used by all airline reservations and ticket agents, consumers arranging travel at mexicana.com and at self-service airport kiosks.
On decision to go ahead with Rapid Reprice, Sergio Allard, chief sales and marketing officer for Mexicana said the initiative is driven by objective of operating more efficiently, lower transaction costs and serve travelers with greater speed and accuracy.
According to travel technology company Worldspan, more than 45 million Rapid Reprice transactions have been processed since the product was introduced in 2001.
In addition to being the first automated airline ticket repricing tool, Rapid Reprice is also the first solution of its kind to integrate 13 months of historical fare and rule data into the repricing process, and first to integrate fare and rule data from Airline Tariff Publishing Company's (ATPCO) Voluntary Changes, Voluntary Cancels, Net Fares, Private Fares and Fare-by-Rule categories. It is also first to use the Electronic Ticket Record (ETR) to compare old and new itineraries for the most current, accurate itinerary information, says the company.
Airline reservations and ticket agents increase productivity by up to 75 percent using Rapid Reprice, compared to the manual process. Keystrokes are reduced from approximately 500 to fewer than 10, and total transaction time is cut from 30 minutes or more to less than one minute,?according to the company.
Rapid Reprice reduces airline costs by automating a lengthy manual process and drives considerable incremental revenue to the airline by returning a new, accurate ticket price in seconds, including appropriate fares, taxes, additional collections or refunds, and applicable penalties or administrative fees.