On the morning of 25th, April, on the parking apron of Shenzhen International Airport, the noise of gong and drum reached the sky, the lion danced while the people moved, Shenzhen Airlines was uncovering its brand-new company logo. When the honored guests drove the haul-pole at 10:25am, the green curtain with the old logo of Shenzhen Airlines covering the sign slid, the new sign of Shenzhen Airlines with the red background and golden roc image appeared on the stage formally. At the same time a "City of Beijing" Boeing 737-900 plane painted with the new sign of Shenzhen Airlines slid slowly, which marked the formal launch of new logo of Shenzhen Airlines. At 12:45pm, the maiden flight tn Beijing having changed the roc "new clothes" set off. ZhaoXiang, the board director of Shenzhen Airlines, gave the welcome speech and demonstrated the meaning for changing the logo of Shenzhen Airlines this time. The leaders of Shenzhen Government, media reporters civil aviation officials, officials from all concerned companies, almost 300 persons in total, appeared on the ceremony and witnessed the historic event together.

This time Shenzhen Airlines used the "roc" new sign, which adopted the Chinese traditional red and yellow color with audacity, on the basis of big seal style "friend" during the time of "the Warring States", the roc design was formed through the artistic modification process, all the designs combined harmoniously with red and golden color got united luckily, which agglomerated the pith of oriental culture, that is:to stand proudly and straightly full of vital force, meant that Shenzhen Airlines owned the ambition and ideal belief of "national roc". (Translation: CARNOC Tao Mengping)

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