Secrets of the Speed of China East Star
By Yang Cao, thebeijingnews.com | May 25, 2006
From last June obtaining the organization approval of General Administration of Civil Aviation of China(CAAC) formally, to the formal launch on 19th, May, this year, civil aviation China East Star company finished the "fly-to-the-sky" commission in eleven months. Shili Lan, the director-general of China East Star company named it as "civil aviation's speed", however, behind the speed, it's not so difficult for the person outside aviation to find some "secrets" among it.
One person approaching China East Star described Lan's expansion thought to the reporter, "First to win the policy and finance support of government through all kinds of relations, through this way to get the positive comment of partners, then to become the main body of market quickly by large amount of orders, further to attract the attention of more investment banks, business is expanded whilst its scale becomes large." This person also said, Lan didn't want to become an official, only wanted to do business, "So he has his own way to do it."
"In fact, China East Star is waiting for the highest price."One director-general of travel agency analyzed that,"Compared with the traditional airways, the circumstance of production 'Tong Zhi Hua' (the production pattern is identical) of civil aviation airlines is serious, the brand fame is small, in addition, the network of routes and the density of routes are not so good, if the low cost policy or travel agencies don't support underground, it's hard to operate." Bin Dai said as follows, "Considering that the passenger flow of China East Star is so small, except for the reluctant maintaining in a short time, the prompt attracting towards foreign capital, it's hard to find other solutions". (Translation: CARNOC Tao Mengping)
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