Pago Report: European E-commerce Booming
Pago | Jun. 19, 2006
For the fifth consecutive year Pago has analysed real-life purchase transactions in European online shops. The Pago Report 2006 is entitled "Trends in Consumer Purchasing and Payment Behaviour in selected E-commerce Industries 2006 and shows that E-commerce in Europe is booming again.
The report is still the only study worldwide, which is based on the analysis of real transaction, not just on surveys. This time some 50 million purchase transactions being processed through the Pago plattform between October 2004 and September 2005 were evaluated. The following selected E-commerce industries were specially analysed: retailing (online trading of physical goods), online-gambling, health (online trading of drugs and similar products), telecommunications und travel (for instance online travel agencies und low cost airlines).
There ware two important results of the Pago Report 2006: There is an E-commerce boom again in Europe, and the non-payment risk has decreased.
Key facts of the Pago Report 2006:
analyses of some 50 million real transactions
more than 170 pages
two versions: german / english
more than200 different analyses
more than 100 tables
nearly 100 graphs
four experts articles