On 16th June 2006, World Brand Summit, which jointly hosted by World Brand Laboratory and World Executive Weekly, was officially held in Beijing, China. The official ranking list for China's 500 Most Valuable Brands in 2005 was announced during the Summit.

According to the list, the brand of Air China Limited ranks at the 32nd position in 2005, which the value was measured to amount almost 18.9bn yuan (US$2.37bn). In 2004, Air China Limited's brand scored the 35th position on the ranking list for the year of 2004, and the value was measured to be around 17.3bn yuan (US$2.15bn) at that time.

Air China Limited is now positioned as the holder of China's most valuable brand in the civil aviation sector.