Asia Pacific travel search engine Bezurk.com has signed an agreement with Yahoo!, becoming the exclusive partner for Yahoo! Travel's meta-search service in Southeast Asia. (6/20/2006)

The travel industry, including airlines, hotels and online travel agencies, can now offer their air and hotel products through listings on Yahoo! Travel with search marketing solutions sold by Bezurk.com.

Yahoo! users are highly qualified leads for travel-related marketers and we are excited to partner with Bezurk.com to allow travel service providers access to this qualified consumer base,?said Reza Behnam, managing director, Yahoo! Southeast Asia. On the consumer side, Yahoo! Travel provides our visitors with an easy-to-use and a locally relevant service to research destination content and to book air-tickets and accommodations directly from travel service providers.?

Search marketing is essential to the travel industry to achieve measurable marketing and sales goals and Yahoo! Travel allows multiple touch points for marketers to target and reach users of the service, said Martin Symes, chief executive officer, Bezurk.com.

With the travel, advertising and Internet industries set for compound growth upwards of 30 percent on average in the region over the next three years, Yahoo! and Bezurk.com are well positioned to keep ahead of user and marketer demand for Internet travel services,?said Symes.

The new Southeast Asia service ?currently in beta - is available from Yahoo! Singapore (www.yahoo.com.sg) by clicking travel?from the home page or, alternatively, by visiting http://sg.travel.yahoo.com/.