Almost all the pessengers who've ever used the our first class lounge and water therapy center have praised BA for its upmarket products and service personalities.

British Airways announced last week that the company had entered into Shanghai-London route for one year, and have occupied 48% market share of first class and business class passengers on this route.

Xia Tian, BA's sales manager of east China, introduced that, the sales of BA tickets in Shanghai increased stably, aiming at the uniqueness of Shanghai market, BA presented a series of market activities to the general public continuously, which including offers such as " 'pay the bill of' top hotels for business customers", "provide the enjoyments of first class for business class passengers" etc.

"After BA have entered into Shanghai for over a year, the direct impact is to let BA's annual profit rate in 2005 reaches 8.3%." pointed Su Fengnian, the general manager of Greater China and Philippines, BA. He also shared that, in order to keep the competitive advantage with competitors, the "best quality in the air" business class, which BA invested more than 100 million pounds last year, will launch gradually from now on. (Translation: CARNOC - Tao Mengping)

Original address: http://news.carnoc.com/list/70/70799.html