China's hotel group, Jin Jiang International Hotel Management Company Ltd. (Jin Jiang Hotels) has made Travelocity its first global online travel marketing partner by joining its Net Rate Hotel programme. Jin Jiang owns and manages more than 220 hotels and inns throughout China with 46,000 rooms. (7/18/2006)

China is growing in popularity as a destination for our business and leisure travellers. Now, millions of online travel consumers worldwide will be able to access and book Jin Jiang properties easily via Zuji sites here in Asia Pacific, or via Travelocity-owned sites in North America and lastminute.com in Europe, and receive instant confirmation of the booking online,?said Roshan Mendis, director of supplier relations and partnerships, Zuji.

Referring to the current phase for Jin Jiang as an exciting time of transformation and rebranding to meet the needs of the growing numbers of international tourists to China,?Michael Meade senior vice president sales and marketing of Jin Jiang Hotels said, Naturally, we want an online marketing and technology partner that would help the world come to us, yet was willing to work with our particular needs and was truly hotel-friendly.?

The Travelocity Hotel Programme offers travellers the ability to make real-time hotel bookings at more than 60,000 properties via Travelocity-owned online travel sites globally, which includes Zuji and lastminute.com.

The marketing and distribution arrangement was facilitated by Jin Jiang's hotel reservations system service provider, HUBS1.

Jin Jiang's online hotel sales are managed through its associate, HUBS1, which is the first tailor-made web-based central reservation and distribution system for the Greater China hotel industry. The technology platform enables hotels to reach domestic and international customers and future hospitality demand. HUBS1 technology provides real time multi-language booking engine, seamless connection to GDS, Internet Distribution System (IDS), hotel Property Management System (PMS) and international travel agents and corporate customers.