Priceline.com has started processing reservations through the Sabre global distribution system (GDS). Priceline.com has also decided to participate in Sabre's Efficient Access Solution. (8/8/2006)

Apart from referring to setting the partnership into motion by processing some of its air bookings through the Sabre GDS, Chris Soder, executive vice president, priceline.com said, "We also are strong in our support of its Efficient Access Solution. At priceline.com, we believe this programme effectively answers the cost-control needs of our suppliers while providing protection and support for Sabre's agency customers." Having priceline.com's bookings starting to flow through the Sabre system is a great beginning to what we envision as a long-term and rewarding partnership for both companies, said Chris Kroeger, senior vice president for Sabre Travel Network, North America.

"Their endorsement of our Efficient Access Solution is another strong commitment to the benefits of our balanced approach that ensures the continuation of an efficient marketplace for suppliers, travel agencies, and travelers alike," said Kroeger.