In response to new airport security rules banning liquid items from carry-on luggage, Wyndham Hotels and Resorts has announced it would come to the rescue of arriving guests who were forced to forfeit their toothpaste, contact lens solution, drinking water and other sundries.

This initiative, to be implemented (August 13) at all Wyndham hotels, expands upon the brand's longstanding guest service program, We Remember What You Forgot, which supplies travelers with the personal products they most frequently forget to pack, according to Peter Strebel, Wyndham Hotels and Resorts president.

Arriving guests will be offered complimentary bottled water, contact lens solution, hair spray, hair gel and all of the 17 other items available to guests through the We Remember What You Forgot program, including toothpaste, toothbrushes, deodorant and other personal care products.

"No one knows better than Wyndham hotels how to respond to travelers' needs," said Peter Strebel, Wyndham Hotels and Resorts president. "We pioneered the concept with our Wyndham ByRequest program, which welcomes frequent travelers with the amenities, services and refreshments they specify, and the We Remember What You Forgot program."

The Wyndham ByRequest program offers its members hundreds of options including a welcome snack and beverage, preferred pillow type and favorite newspaper. Members also enjoy the "best available room" upon arrival, express check-in and guaranteed late check-out, free local and long distance calls, free high-speed Internet access, free copies and faxes, online receipts of their bill and 500-plus frequent flyer miles or Membership Rewards points from American Express. Guests can further personalize their stay by utilizing the support of a dedicated Wyndham ByRequest manager available at every hotel.