China's search engine ad market reached RMB 376 million or US$47.1 million (excluding channel revenue) in the second quarter of 2006. (8/21/2006)

As per the latest figures shared by Analysys International's China Search Engine Market Quarterly Tracker Q2 2006 report, out of US$47.1 million, US$40.3 million was brought by search engine portals and US$6.8 million was contributed by affiliate websites from search engine alliances.

In the second quarter of 2006, Baidu led the market with market share of 50.3 percent in China while its market share of last quarter was 43.9 percent, and the revenue of US$23.7 million; followed by Google with revenue of US$7.64 million and market share of 16.2 percent increased from 13.2 percent of last quarter; then comes the Yahoo! China with revenue of US$7.39 million and market share of 15.7 percent dropped from 21.3 percent of last quarter, and Sohu with revenue of US$3.5 million.

According to Analysys International's research, although the revenue and profit of Baidu had increased considerably in the second quarter of 2006, its share price still dropped.

The company acknowledged as Baidu keeps on growing and Google increases its input, some second tier search engine providers will face more difficulties in operation, or even face the risk of withdrawal from the market?

Analysys International is an Internet-based provider of business information about technology, media and telecom industry in China.