In a southern hemisphere first, Virgin Blue Airlines, together with its partners FOXTEL and AUSTAR will introduce Australian travellers to "live" in-flight entertainment with the launch of seatback "live2air" service beamed LIVE via satellite into Virgin Blue aircraft. The official launch will take place on Monday, 28 August 2006. Brett Godfrey (Virgin Blue Chief Executive), John Porter (AUSTAR Chief Executive) & Patrick Delany (FOXTEL Executive Director of Content, Product Development & Delivery) will attend the official launch presentation.