American Airlines Refreshes Premium Class Amenity Kits
American Airlines, Inc. | Feb. 12, 2009
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After combing through surveys containing feedback from customers, flight attendants and its Flight Attendant Council, American Airlines has refreshed its onboard amenity kits to better suit the needs of customers traveling in First Class or Business Class on American's International Flagship Service.
Travelers in select markets will begin to see the new kits this week with the rollout continuing in the coming weeks. American is providing larger-sized cosmetic products, including Burt's Bees Naturally Nourishing Milk & Honey Body Lotion, Burt's Bees Beeswax Lip Balm, Colgate toothpaste, a toothbrush with a re-sealable cap, thicker plush socks and larger eyeshades.
"We consistently seek to align our product and service offerings with what our customers value so that we can provide a better overall travel experience," said Lauri Curtis, Vice President - Onboard Service. "The redesigned amenity kit, thanks to input from our customers and flight attendants, includes premium products our customers value, like Burt's Bees, which more closely meet their needs."
The contents are tucked into a traditional zipper-style case for easy storage in a carry-on bag. American, a founding member of the oneworld Alliance, will provides a different case color - red, blue, gray, and black - every three months. The redesigned kits will replace the current amenity kit, which American's customers have enjoyed since June 2007.