A striking new livery is going onto three Cathay Pacific aircraft to mark a significant milestone - the 10th anniversary of the oneworld alliance. To highlight their ongoing commitment to oneworld, the alliance's 10 full member airlines will each put a standardised oneworld livery on a proportion of the aircraft in their fleet.

The first Cathay Pacific aircraft to carry the oneworld livery, an Airbus A340-300, arrived back in Hong Kong on March 10 after being painted at the Taikoo (Xiamen) Aircraft Engineering Company facility. The aircraft took its first commercial flight in the new livery to and from Cebu on March 11 and will be subsequently deployed on various long-haul routes. Cathay Pacific's remaining two oneworld aircraft - an Airbus A330-300 and a Boeing 777-300ER - will fly in their new colours in the second half of the year.

The new oneworld aircraft livery features the alliance's name prominently on the front section of the fuselage, in letters almost two metres high, with the oneworld logo alongside. The whole fuselage is painted white. The Cathay Pacific name is placed in fixed position in the livery, below the oneworld name, while the tailfin remains in Cathay Pacific colours as for the rest of the fleet.

Commenting on the airline's commitment to the oneworld alliance, Cathay Pacific Chief Executive Tony Tyler said: "Being a member of the alliance has helped Cathay Pacific extend our reach into new markets, offer an enhanced service to our frequent travellers and generate benefits from being in partnership with some of the world's finest airlines. Looking ahead, our relationship with oneworld will continue to be an integral part of our strategy for future growth and development over the next 10 years and beyond."

Cathay Pacific was one of the five original founding members of oneworld when the alliance came into being on February 1, 1999. oneworld now brings together some of the best and biggest names in the airline business with 10 full members and around 20 affiliates serving almost 700 airports in nearly 150 countries.

The alliance enables its members to offer their customers more services and benefits than any airline can provide on its own. These include a broader route network, opportunities to earn and redeem frequent flyer miles and points across the combined oneworld network and more airport lounges.

Photograph 1 & 2: The oneworld aircraft is ready to take its first flight from Hong Kong International Airport (HKIA).

Photograph 3: The oneworld aircraft receiving its new livery in Xiamen.

Photograph 4: The Airbus A340-300 oneworld aircraft will be subsequently deployed on various long-haul routes.