Air Pacific is pleased to announce that they recorded double the number of sold passenger tickets in March on its direct services between Hong Kong and Nadi, Fiji, compared to the same period last year. Since December 2010, Air Pacific has been operating a direct flight three times per week between Hong Kong and Fiji.

As a result of this success to date, Air Pacific is optimistic of further growth in the Hong Kong and China markets through its marketing investment with Tourism Fiji and collaboration with other airlines.

Considering Hong Kong's importance as a regional hub, Air Pacific is also partnering with other airlines in the region to strengthen and expand its network. Air Pacific already code-shares with Cathay Pacific on the return flight between Hong Kong and Fiji and it has now entered into fare agreements with DragonAir, Hong Kong Airlines, Air China, China Southern Airlines, China Eastern Airlines and other airlines in the Region to ensure maximum opportunities for passengers wanting to fly to the Fiji Islands and the South Pacific.

Apart from new airline partners, Air Pacific also plans to continue working closely with Tourism Fiji to further increase traffic, jointly working towards double-digit growth in visitor numbers from China, India, and other countries in the region. In 2011, Air Pacific and Tourism Fiji plan to double their joint advertising and media promotions budget in order to draw more attention to the Fiji Islands as a holiday destination.

From now until April 30, 2011, Air Pacific is offering a special fare for direct flights between Hong Kong to Nadi, for passengers to experience the extraordinary Fiji Islands which sit atop the International Date Line.