Emirates Airline, a long-standing supporter of major sports worldwide, recently in partnership with TUI Travel PLC's Sport Division announces "Emirates Live"; giving customers full access to international events including match tickets, flights, hotels and transfers all in one simple step.

Emirates Live offers a full package of service; allowing easy access to the world's premier events. For those who believe that being a fan means more than watching your favourite team on TV, Emirates Live will bring passengers right to the heart of the action. Whether it's the pressure of scrums at Rugby World Cup, a need for speed on the Formula 1 circuit, whizzing shuttlecocks at the World Badminton Championship or seeing the fierce fight for the top spot in the English Premier League, Emirates Live can get you there.

With England's 2011/2012 Barclays Premier League (EPL) season now underway, Emirates Live offers Chinese fans exciting EPL travel packages to watch live matches between Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur.

In addition to match tickets, packages include three nights' hotel accommodation (daily breakfast inclusive), transfers between airports, hotels and sporting venues, and all taxes and service charges. Should passengers want to arrange a trip tailored to their specific interests, individual and group packages can also be arranged.

"Emirates' successful partnership with TUI Sport provides our treasured Chinese customers easy access to their favourite world premier events, such as the England Premier League," says Edwin Lau, Vice President, Emirates Greater China. "Through Emirates Live, we are offering more tailor-made events packages to satisfy our Chinese passengers.

"Moreover, we are looking forward to witnessing more Chinese fans fly to the UK with Emirates to experience the splendid live matches among world's first-class clubs. Now Emirates operates its flagship A380 to Beijing, Shanghai and Hong Kong and we expect more passengers to experience the quieter cabin, broader seats, as well as the award-winning innovative services," adds by Edwin Lau.

"Combining the expertise of TUI Sport with the six-continent-wide Emirates route network is a huge advantage for our customers; giving them access to premier events with the comfort and satisfaction of these two reputable brands," says Russell Sheldon, Senior Vice-President, Network Sales and Passenger Development. "Emirates has grown its route network based on the needs of its customer's and now, through Emirates Live, we are expanding our customer-focus further by offering events packages to meet their leisure interests."

With its long-standing commitment to sport sponsorships, Dubai-based Emirates Airline has been involved with a wide range of sporting events and teams around the world for over 20 years.

Contributed by Emirates