Tossing lesbian kissers, loose-trousered rock stars and corpulent movie directors off of its jet planes recently, Southwest Airlines has hardly shied away from publicity.

And now the Dallas-based air carrier is about to get even more attention, with cable network TLC ordering 13 episodes of a new reality show.

The as-yet untitled series -- which producer ITV Studios America will put into production starting this weekend at airports in Baltimore and Denver -- promises to take viewers "behind the scenes of the modern air travel experience, sharing the large-scale operations and personal customer stories at Southwest Airlines," according to a TLC statement.

"Air travel has become incredibly accessible, and as a result, millions of travellers navigate the challenges of the airport, especially during the upcoming holiday season," TLC general manager Amy Winter said in the statement. "Southwest is a beloved brand, and their customers and employees will reveal the passion, commitment and fantastic payoff of 'getting there' that helps keep us all flying."