"JC Jet" Helps Embraer to Wow at Singapore Airshow 2012
By Simon Li, China Aviation Daily | Feb. 19, 2012
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Embraer S.A., one of the most well-known business jet manufacturers in the world, showcased a number of its aircraft at the Singapore Airshow 2012 held since Feb. 14 until Feb. 19 at Changi Exhibition Centre.
However, out of all those aircraft on static display at the airshow in Singapore, "JC Jet" - a Legacy 650 ordered and owned by world-renowned superstar Jackie Chan - was doubtlessly one of the most eye-catching and created an amazing WOW factor for the Brazilian aircraft maker.
Having talked to hundreds of visitors and guests on trade days at Singapore Airshow 2012, a lot of industry professionals firmly consider the "JC Jet" as not only a perfect publicity tool but also a great start in terms of marketing for Embraer in the Year of Dragon.
Industry analysts and consulting specialists all believe some Asian countries with fast-growing economic developments such as China, Indonesia and India will definitely be the most important battleground for business jet manufacturers over the next decade.
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Jackie Chan's Legacy 650 to Make First Public Appearance at the 2012 Singapore Airshow