Qantas today announced the launch of its new iPad app - a digital edition of the Qantas in-flight magazine Qantas The Australian Way.

From March 1, Qantas customers will be able to access the Qantas magazine anywhere, anytime - making it their personalised travel library.

Qantas CEO Alan Joyce said he was thrilled to launch a vibrant digital version of the inflight magazine for the iPad.

"This was the obvious next step for our ever popular magazine. Our magazine is Australia's best read in-flight magazine and we know our unique content will provide iPad users with a valuable resource for their travel planning," Mr Joyce said.

"This new app means that people all around the globe, including Australians living overseas, will be able to enjoy Qantas The Australian Way."

The print version of Qantas The Australian Way will still be carried on all Qantas domestic and international flights and available for customers to take home. The digital app version is a response to customer requests for subscriptions, back copies, digital files and page re-prints over the years.

Customers will now have access to all of the great features of the print edition with its famous city guides, news, sport, business and leisure features and the app edition will include additional videos and photo galleries.

The Qantas magazine app is available at the App store and is free to download from March 1, 2012.

About Qantas The Australian Way

Qantas The Australian Way is Australia's best read and most trusted airline magazine that has developed a reputation for award-winning destination guides, photography and journalism. It's filled with dining, shopping and destination tips to inspire our customers' travel in Australia and around the world. It also features the latest onboard entertainment information, as well as airport maps and other useful information to help our customers once they arrive at their destination. Qantas The Australian Way is Australia's best read in-flight title with an average 437,000 readers each issue (Roy Morgan Readership Survey, December 2011).

Contributed by Qantas Airways Limited