In another strong endorsement of football's place in mainstream Australian sport, Football Federation Australia and Qantas announced on March 23 that the airline would extend its long association with football in Australia.

The new two-year agreement will see Qantas extend its naming rights sponsorship of the Qantas Socceroos, as well as its exclusive support of all Men's National Teams (Australia). Qantas will also remain the Official Airline of the Hyundai A-League and its eight clubs, and the Official Airline of Football Federation Australia.

Football Federation Australia CEO, Ben Buckley, said, "After the great success of the Qantas Socceroos at the World Cup - in which Qantas played an important role - it is wonderful to have such an iconic Australian brand commit to support football in Australia, and Australia's team, on the next stage of our journey - into Asia.

"After bringing the Socceroos home in charter-flight comfort from Uruguay, Qantas carried the team and thousands of supporters to Germany. The players and the fans will be delighted to know that Qantas will continue to be behind them on the road to the Asian Cup."

The Qantas Socceroos' road to Asia continues this weekend when they play China in Guagzhou, with preparations culminating in the two June blockbusters against Uruguay in Sydney on June 2, and Argentina in Melbourne on June 6.

Qantas Socceroo Lucas Neill said, "The support of Qantas has been vital for our recent success. Knowing that one of Australia's most recognised and respected companies is behind you can be the difference between winning
and losing. Having them extend their commitment to our team and our game is really satisfying, and reinforces the new place that we feel we are occupying in Australian sport."

The Executive General Manager of Qantas, John Borghetti, said the sponsorship was a continuation of Qantas' long-term investment in football in Australia.

"Qantas is proud of the Qantas Socceroos and the team's involvement in the resurgence of football in Australia.

"We are very pleased with our partnership with Football Federation Australia and look forward to continuing our support of the Socceroos as they make their debut in the Asian Cup."