On April 5, Southwest Airlines announced a three-year contract extension of its existing beverage contract with the Coca-Cola Company. This will extend the Southwest Airlines-Coke partnership through 2011. Under the terms of the agreement, Coca-Cola North America will continue to be the beverage provider for Southwest, supplying soft drinks including Coke, Diet Coke, Sprite and Sprite Zero, Seagram's mixers, and Minute Maid juices on all Southwest Airlines flights.

"We are pleased to continue our long-term partnership with Coca-Cola. It's great to work with a partner who understands our Corporate Culture and operating philosophy which focuses on providing outstanding Customer Service and running an efficient airline operation," said Scott Halfmann, Southwest Airlines' Vice President Provisioning. "We look forward to working together and providing our Customers their favorite products while onboard their favorite low-fare Leader - Southwest Airlines."

"We are proud to extend our relationship with Southwest Airlines. We have partnered together to refresh Employees of Southwest Airlines and Southwest Airlines Customers for more than 35 years," said Jim Terry, Coca-Cola North America Vice President National Sales. "We look forward to continuing this great alliance."