Every year Skytrax conducts the world's largest airline satisfaction survey of over 18 million passengers worldwide. This year Cathay Pacific was the proud winner of the coveted World's Best Business Class award.

And they're looking to continue to lead the way with the launch of their new Business Class cabin. Designed to give passengers a perfect balance of privacy and openness, it's a cabin that equals the attentive personal service the airline is famous for.

The new seat -- the backbone of all long-haul air travel -- features up to 28cm (11 inches) of travel so you can move the seat back for privacy or forward to converse or dine with a companion. And a precision toggle allows you to adjust the seat position to find the most comfortable position throughout every step of your flight.

The seat transforms into a fully flat bed of just over 2m (82 inches), with an extension that increases the width by 16.5cm (6.5 inches) for additional hip support. If you sleep on your side, you'll find the side storage compartment offers extra knee space. And you can leave the armrest up for more privacy or down for additional space.

Every journey is more enjoyable when you have your own personal things with you, so there is plenty of storage space. A side cabinet stores your noise-cancelling headphones and vanity mirror, and still has room for small personal items. The large side storage has a water bottle holder and enough space for a laptop. You can place personal items on your ottoman during flight, and a shoe locker keeps your shoes handy near the aisle.

A touch of a button opens the 15.4-inch Personal TV with Audio and Video on Demand. The award-winning StudioCX features selections from a rotating library of over 100 movies, 500 TV shows and 70 games, some 888 music CDs and 22 radio channels - and with 10 languages represented, you're sure to find something you enjoy.

And to keep everything running smoothly, there is a USB port to charge your mobile devices , and a 110V AC power source so you can use your laptop or other electronic devices inflight and they will still be fully charged when you arrive at your destination.

The launch of the new Cathay Pacific Business Class cabin gives passengers a new level of personal choice, convenience and comfort so you can travel in style and arrive refreshed.

Find out more about the new Business Class cabin at www.cathaypacific.co.uk/newbusinessclass

Plus, join Cathay Pacific for its exciting launch event at One New Change from October 2-4, 11:30 a.m.- 5:00 p.m., to try our new Business Class even before you fly.