In an Academy Awards-style event in Suva last night, Air Pacific unveiled its new-look Airbus A330s rebranded as Fiji Airways.

Part of a series of initiatives in the airline's revitalisation plan, the jets boast a Fijian-themed interior and new livery, with efforts focused on rebranding the airline into a flying billboard for the island nation.

The full re-branding of Fiji Airways is due to be completed by the end of 2013, when its roll-out across the international marketplace, ticket offices, check-in counters, airport lounge facilities, uniforms and the airline's official website is finalised.