British Airways is rolling out their "Know Me" program designed to enhance customer service by recognising the passenger even before they step foot on the plane.

"Know Me" collates a wealth of data from every experience the customer has with the airline and translates that into a meaningful service for that individual.

Features enable the airline staff to put a face to the name of the customer, their flying preferences and other data that will be sent to the iPads of customer service agents and senior cabin crew, or update check-in staff via the airline's computer system.

The model that has been developed over the past few years enables the crew to feed back useful information about the airline's most loyal customers.

According to British Airways, while the personal recognition message is just a guide, the customer service staff and cabin crew are responsible for being more intuitive and proactive, bringing it to life.

By the end of 2012, the airline aims to send 4,500 personal recognition messages a day, with even greater scope for growth in the future.

British Airways head of customer analysis Jo Boswell said the airline is commitment to the philosophy "To Fly. To Serve".

"That's what 'Know Me' is all about - enabling us to recognise our customers in a way that is individual to them," Ms Boswell added.

"We're essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you're welcomed there, but in our case it will be delivered by thousands of staff to millions of customers."

According to Ms Boswell, early results from the program have been extremely positive with customers favouring being recognised and treated as an individual while the airline staff feel empowered to deliver an improved service.