Capital Airlines Introduces New "Micro Service"
Feb. 01, 2013
On Jan. 28, Beijing Capital Airlines Co., Ltd. (JD) has introduced its second version of "Weibo Check-in" and new "Wechat Check-in" service after its first introduction of "Weibo Check-in" last year.
By using "Micro Check-in" service, passengers don't need to queue up in advance, or worry about inadequate check-in counters and the poor service of airport staff. They can finish their check-in process easily by using Weibo and Wechat. At the same time, "Micro Check-in" has benefited passengers through its entertainment socializing and convenient functions.
It is known that Capital Airlines is the first airline in China to support Weibo and Wechat check-in. Under the circumstance of e-commerce products continuously being developed, Capital Airlines has developed various innovative products to follow closely the trend.
Currently, Capital Airlines' check-in service has covered the two main social media channels in China - Weibo and Wechat. "Micro Check-in" is a new flight service product that Capital Airlines has developed by using the API application based on Sina Professional Weibo 2.0 platform. The newly introduced "Weibo Check-in" is the upgrade version of the service that was introduced last September. Users do not need to register a new account; what they need to do is to finish check-in process by using their personal Weibo account.
The new "Weibo Check-in" has more outstanding innovation than the previous version. Users could know other passengers who are going to take the same flight in advance when they are processing their check-in, and they can communicate through Weibo as well. Passengers could link their Weibo profile pictures in the flight seat map as well, so that they could see the Weibo profile pictures of other passengers who are taking the same flight in the page as well. If they are interested in the passengers' industry and Weibo, they could greet with each other through Weibo, so that they could communicate and utilize the social function of "Micro Check-in".
By comparing with the entertainment and socializing of "Weibo Check-in", "Wechat Check-in" has more mobility and convenience. "Wechat Check-in" would certainly not let you miss your flight when you are rushing to the airport on the highway, and you do not have a computer with you and you have no spare time to check-in. What Wechat users need to do is to send "Check-in" to Capital Airlines' official Wechat, and then the system will reply information in a short time, and users could reply their name, credential number and phone number according the instruction of the system, and deal with the check-in process. Like "Weibo Check-in", Wechat users could choose their seats freely according to their favors. Usually, passengers could finish their check-in process before the airport system stops checking-in. "Wechat Check-in" is efficient, convenient and operational, which can help passengers save plenty of time, and allow passengers to travel in a timely manner.
The interactive communication of Weibo, and the convenience of Wechat have allowed users to avoid the long queue at the airport, and the social function of "Micro Check-in" has brought fun to passengers' travel.