Registration for Asia's largest street monopoly board challenge begins on July 30. Building on the property fever in Singapore, SilkAir presents the first ever 'SilkAir Monopoly Challenge 2007', offering Singaporeans the chance to 'buy, trade, mortgage and rent' real estate across the 27 destinations in the airline's regional network.

The grand event - on August 18 & 19, 2007, at Ngee Ann City's Civic Centre - will feature the first-ever regional edition of the world's classic commercial board game in a life-sized street monopoly board that - at over 15m by 15m - will be Asia's largest. Players will 'travel' around SilkAir's exotic destinations, buy or rent villas, and see the game's iconic 'Go to Jail', 'Chance', 'Free Parking' and other symbols come to life in giant 3D formats.

Set to be a large-scale affair, the event will welcome a maximum capacity of 1200 participants to battle it out in the qualifying round. 16 finalists will play out the tournament finals on the life-sized street board for the grand prize of S$10,000 cash and unlimited SilkAir flights to anywhere in the airline's exotic network for an entire year.

Classic monopoly rules will apply but in close consultation with Hasbro, makers of MONOPOLY, SilkAir's edition will include special features. For one, the game's conventional icons will make way for customised travel-related tokens by way of a pilot's cap, luggage, luggage labels, a passport and a baggage trolley. MONOPOLY's famous moustached mascot, Mr. MONOPOLY also trades his trademark top hat for a pilot's cap and will be seen flying his airline of choice, SilkAir.

The game's Community Chest and Chance cards too will see a twist - expect to pay 'airport taxes', be charged for 'excess baggage', be awarded more Krisflyer miles or get upgraded to business class!

"Almost everybody remembers MONOPOLY with fondness. It's one of the best loved games in the world and we're delighted to be able to develop the very first regional version," said SilkAir's Vice President Commercial, Mr. David Lim. "For us, it is a great opportunity to showcase the gems of Asia."

"This is as much a game of chance as it is of strategy and we are inviting our customers in Singapore to get a piece of the 'real estate' action," he said.

Registration for the SilkAir Monopoly Challenge ends on August 10, 2007. Bring along your I/C and S$5* to register at #01-01, Robinson Road, The Ogilvy Centre, Singapore 068876. (Mondays - Fridays, between 12noon and 7pm).

For rules and regulations and more info on the SilkAir Monopoly Challenge, visit www.silkair.com.

* Proceeds from the registration will benefit a charity of the airline's choice.