Sabre Travel Network announced that Qantas is the launch customer for Sabre Branded Fares, a tool it said will be "integrated into the standard travel agency desktop of its GDS" and "enable the airline to package and brand a variety of fares featuring different attributes."

Recently, Galileo unveiled a solution for Canadian travel agents that would make Air Canada's a la carte fare products and Web-only content available on its GDS.

SBF, part of the Sabre Merchandising Distribution Suite, will be tailored for other airlines as well.

STN said it already is "working with additional airlines around the world to adopt these tools." VP-Marketing Hans Belle said the new technology "allow[s] for a flexible one-way fare structure, offering features beyond the normal fare rules and it also enables agents to easily locate and book the lowest fare available within a fare family."