Shanghai Airlines (FM), a fully owned subsidiary of China Eastern Airlines (MU), has unveiled its new cabin crew uniform, providing excellent services for passengers. Starting from Nov. 1, 2013, all cabin crew (including pilots and flight attendants) of FM will put on their new uniform, bringing a fresh brand image for the airline.

The new uniform is designed to inherit and develop the stylish uniform of FM and its parent, with a perfect blend of the oriental style and internationalization, as well as fashion and comfort. It will feature FM's typical red color with black stripes, appearing some elegant purple. Moreover, the 8 buckles and belts with the color red form a crucial point of the airline's brand mark and identity.

Along with the uniform, the Shanghai-based airline will hold an exchange meeting on New Audio-Video Products and Services Experience, introducing China civil aviation's first live version "Safety Video" as well as professional hospital co-created spine exercise in the flight.