China Eastern Airlines (MU) has unveiled a new logo, which is its first change in nearly 30 years.

The new logo retains the key element -- the "Swallow", a symbol of auspiciousness -- from the previous logo. The deference lies in that the new logo features a Swallow in the colors of red and blue, compared with the original white Swallow on a circle background comprised of a red semicircle resembling the Sun and a dark blue semicircle resembling the seas.

The "Swallow" is also a transfiguration of the word "CE", short for "China Eastern", which is now more easily recognizable.

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