On November 12, 2007, British Airways announced that the company has launched a best price promise in China for bookings at www.ba.com effective immediately. The promise will ensure that customers will receive a price difference refund if they find exactly the same British Airways flight at a lower fare through another outlet in China.

If a customer books through www.ba.com and then finds a lower publicly available fare within 24 hours for the same route, sequence, date, flight number, booking class and ticket type anywhere in China, British Airways will match the lower fare and refund the difference to the customer.

"www.ba.com provides tremendous convenience to our customers and travelers. This best price promise will reassure our customers that they will get maximum values for using this versatile information and service platform," said Ms Sara Thorley, British Airways Manager, China.

www.ba.com, the global portal of British Airways, offers a complete suite of features from booking tickets, hotels and car hire, to online check-in, seat selection and destination information. Its integrated offering is now fully available in simplified Chinese. Arranged under four headings: Flights and More; Manage My Booking; Information and Executive Club, the website offers every customer the user-friendly facilities and information to ensure convenient and hassle-free travel.

Terms and conditions of this initiative are:

• To be eligible for a Price Promise Refund (PPR) offer, a customer must have completed and made full payment for a Qualifying Flight(s) at www.ba.com using a credit card.
• A Quality Flights means a return flight with a BA prefix, which originates and terminates in China. The class purchased must be the lower fare available within the booked class. Travel must be on British Airways flights only.
• To be eligible for a PPR a customer must have found a bonafide fare for identical return flights to the Qualifying Flights through another outlet in China other than at www.ba.com. The flight must be cheaper than the flight purchased through www.ba.com and must be for the same route, with each leg of the trip flown in the same order, for the same dates, for the same flight numbers, in the same class of travel, for the same type of ticket (including fare conditions such as whether tickets are/are not flexible, refundable or changeable) and be sold in China in CNY currency.
• PPR is applicable only to the first booking made.
• Claims can only be accepted through the online form. No telephone PPR claims will be accepted. Incomplete PPR forms will be ineligible. Forms must be received by www.ba.com within 24 hours from the purchase of flight(s) through www.ba.com.
• Other restrictions apply.
• Please visit www.ba.com for further details of the terms and conditions.

Photograph: The simplified Chinese version of www.ba.com homepage.