Cathay Pacific Airways announced Wednesday that its wholly-owned sister airline Dragonair will soon be rebranded as Cathay Dragon. The two will remain as separate airlines, operating under their own licences.
The new Cathay Dragon name embodies a decade of work that has made journeys smoother for the many passengers who connect between Cathay Pacific and Dragonair, the airline said in a statement.
The rebranding will see a new livery created for Cathay Dragon that features a Cathay-style brushwing logo. This livery will appear for the first time on one of Cathay Dragon's Airbus A330-300 aircraft in April and will be progressively introduced to the rest of the airline's fleet.
"As we continually strive to help our passengers travel well, this rebranding will offer a more seamless brand experience across our two airlines."
The Hong Kong-based carrier also shows the new icon and aircraft livery of Cathay Dragon in a YouTube video. Watch Ivan Chu, Chief Executive of Cathay Pacific and Chairman of Dragonair, and Algernon Yau, Chief Executive Officer of Dragonair, share their thoughts on how the Dragonair rebrand will create great opportunities for the future.
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