A promotional movie of one of China's leading carriers - Xiamen Airlines made its debut at the landmark Times Square in New York City on Feb. 1, one week before the Chinese Lunar New Year.

The Xiamen-based carrier promoted its brand on Thomson Reuters's large screens overlooking the Times Square during the coming weeks, to celebrate 2016 Chinese New Year. The short video, therefore, extends the best wishes to all the friends and Chinese people around the world.

Times Square, also known as the "Crossroads of the World", is a major commercial intersection in New York City. It is one of the world's busiest pedestrian intersections and the world's most visited tourist attractions, drawing an estimated 40 million visitors annually.

As a leading airline in China, Xiamen Airlines' blink of its movie here is not only a historical step in its international strategy but also a display of a Chinese company's courage and determination to make inroads in universal market.

With the slogan "New horizons with XIAMENAIR", the airline seeks to expand its presence in North Asia, and continues to launch international routes from Xiamen and Fuzhou to Seattle, Vancouver and New York in 2016.