Hainan Airlines Sets Up European Division in Brussels
China Aviation Daily | Apr. 21, 2016
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HNA Group has been committed to promoting the process of internationalization in recent years. Hainan Airlines has consecutively obtained the title of SKYTRAX five-star airlines for years and was in rank of ten safest airlines for three times assessed by the world-famous German air safety agency. In response to HNA group's internationalization call after it was ranked as one of Fortune 500 enterprises in 2015, Hainan Airlines set up the European division based on its own envision to improve it international image, expand overseas business and promote internationalization. The European division was formally set up in January 2016, based in Brussels and aiming to support Hainan Airlines European flight operation.
It is learnt from Hainan Airlines flight department, Hainan Airlines will have 320 aircraft with Boeing 737, 767, 787, Airbus A330 and A350 as its main aircraft type, with around 2400 pilots, of which 600 are foreign pilots by 2020.
Reconstruction + Innovation, "HNAer" Persist in Exploration
On March 22, 2016, after the horrible terrorist attack in Brussels International Airport, faced with the remaining terrorist threat, European division staffs formed an emergency response team, coordinated with airport and local Chinese embassy, took care the living condition of the stranded passengers and successfully transported passengers to Paris for flight to Beijing and supported the flight resume on April 8th. At the same time European division also seeks to cooperate with European pilot recruitment agency, try to integrate the European pilots to Hainan Airlines, explore possible ways to establish the technical and cultural exchange platform between Chinese pilots and western pilots. Encourage foreign pilots' participation to technical and administrative management, enhance foreign pilots' sense of belongings, and finally lay a solid foundation for the realization of Hainan Airlines internationalization.
International Thinking Boosting International Operation System
Currently Hainan Airlines has 161 aircraft and 192 foreign pilots, flying more than 500 domestic and international routes covering America, Europe, Africa and Oceania. In the fierce international transport competition, Hainan Airlines has a significant number of international routes, together with Beijing-Tel Aviv, Changsha-Los Angeles, Beijing-Calgary flights. Dense route network plus international crew will improve the operating efficiency, Hainan Airlines reflects the decisive advantages of internationalization strategy.
Added that Hainan Airlines is dedicating to set up an international operation base, the first of its kind in China. Hainan Airlines is trying to improve the management efficiency of its Chinese and foreign pilots management and security, finally achieve the goal of world famous.
Open to All Ideas and Innovate the Operation Model
HNA Group is constantly implementing 2016 "International Year" policy. Hainan Airlines' European Flight Division was established with this background. In the spirit of innovation combined with Hainan Airlines unique company culture, integrate the Chinese elements with European culture, explore overseas resources to ease the pressure on domestic operations, accelerate the introduction of foreign pilots and improve the utilization of pilot so as to inject new blood to Hainan Airlines.
2016 is a year of innovation for Hainan Airlines flight department, the formal establishment of European Division will provide more practical experience for Hainan Airlines innovation in the future, and Hainan Airlines North American division is under planning, in the following three years, Hainan airlines will achieve its goal of overseas operation and international crew, and its goal of overseas management talent pool storage. A prestigious international enterprise is quietly born.
Contributed by Hainan Airlines Co., Ltd.