Spring Group, parent of Spring Airlines, has signed a strategic cooperation agreement with China's largest e-commence giant, Alibaba Group.

Under the agreement, the two sides will cooperate in developing air tickets, destination marketability, loyalty programs, IT and data storage, and payment/transactions facilities among others.

"Through our partnership with Alibaba Group, the two sides will develop in-depth cooperation in their respective areas of expertise and play to their strengths to the advantage of online consumers as well as the aviation and hospitality industries at large," Spring Airlines Chairman Wang Zhenghua said during the signing ceremony on December 28.