On Feb. 25, Australian airline Jetstar Airways will launch its new "Let's Go Adventure!" campaign, featuring celebrity Becky as its new ambassador. In the campaign, Becky experiences "a fun, fresh, and enjoyable adventure in Australia with Jetstar," the airline said. Jetstar's TV commercials, which were filmed on location in Cairns and Sydney, will be aired in the Kansai and Chubu regions.

"Nearly one year since Jetstar launched its first flight in Japan on the Osaka-Brisbane-Sydney route on Mar. 25, 2007, the airline has experienced significant growth in the Japan market, and this new campaign reinforces the airline's commitment to the market and expectations for the future," said Jetstar's Japan Regional General Manager, Masaru Kataoka.