Mexico's flag carrier has today announced at Routes Americas 2019 that it is to launch a new route from Mexico City to Cali, Colombia. The new route will be flown four times a week, with the first flight scheduled for 16 May on a Boeing 737-700 with capacity for 124 passengers.

Cali becomes the carrier's third destination in Colombia in addition to Bogotá and Medellín, which opened in 2010 and 2015 respectively. Cali is Colombia's second largest city by size, third largest by population, and has one of the country's fastest growing economies. The airport that serves the city, the Alfonso Bonilla Aragón International Airport (CLO) is Colombia's third largest airport in terms of passengers (transporting 3,422,919 in 2010) and fourth in cargo.

Anko van der Werff, commercial executive vice president of Aeroméxico, said: "At Aeroméxico we are very proud to offer Mexicans and connecting passengers a greater offer to new Latin American destinations.

"Currently we have more than 20 years with presence in South America, flying to seven major cities, which positions us as the airline of Mexico with the largest presence in the region."

ASM, the airport strategy marketing consultancy, have been working with the airport to develop new routes, providing strategic advice, business case development and hands-on network support.

ASM helped to secure the two new routes for Cali. David Appleby, ASM's director - Latin America and Caribbean, said:"The new Aeroméxico service to Cali is a great addition to the air service network of Alfonso Bonilla Aragon International Airport.

"The strong and ever growing local market between Mexico City and Cali together with the wide range of connections that Aeroméxico will offer passengers over its hub will be sure to make the route a real success.

"It is a great pleasure for myself and for the ASM team to work with Aerocali and to deliver these tangible results which benefit Cali, Palmira and the entire Valle del Cauca region." ASM, the airport strategy marketing consultancy, have been working with the airport to develop new routes, providing strategic advice, business case development and hands-on network support.

The service to Cali follows hot on the heels of Spirit's arrival at the airport, which was also supported by ASM. The new service between Fort Lauderdale-Hollywood and Alfonso Bonilla Aragón Airport in Cali, Colombia started on 20 December 2018.

Contributed by ASM