Etihad Guest, the award-winning loyalty programme of Etihad Airways, and MAG Alliances, have announced a new reward initiative whereby every customer from MAG Lifestyle Development (MAG LD), the property development arm of MAG Group Holding, will receive benefits including Etihad Guest Miles and tier status upgrades when purchasing property.

MAG LD and Etihad Airways have formed a strategic partnership to develop a reward initiative between a leading real estate developer and a global airline, the first of its kind in the world.

For every AED 3 spent by customers when purchasing a MAG Lifestyle Development property, one Etihad Guest Mile will be earned, which can be redeemed for Etihad Airways flights, upgrades or even hotel bookings and holiday packages. Etihad's Reward Shop showcases a range of over 3,000 leading brands in electronics, fashion and gifts, all of which can also be redeemed.

Yasser Al Yousuf, Etihad Airways Vice President Commercial Partnerships, said: "Our partnership with MAG Lifestyle Development enhances the benefits Etihad Guest offers its members through Etihad flights to exciting destinations around the world, and a wide range of non-flight rewards, strengthening the value of the Etihad Guest Miles currency."

With every Guest Mile earned, Etihad Guest members can also move up from Silver to Gold status, enabling them to unlock a range of exclusive benefits such as lounge access, priority check-in and extra baggage allowance.

Talal Moafaq Al Gaddah, CEO MAG Lifestyle Development, added: "We offer an extensive choice of residences in premium locations providing excellent access to all lifestyle amenities. Our focus is on adding value to our customers across every touch point. Through our strategic agreement with Etihad Guest, customers of MAG Lifestyle Development gain incredible value. This will not only incentivise customers in the UAE but also international investors who are keen to buy into our developments for the strong return and rental yield guaranteed."

Contributed by Etihad Airways