China Airlines Publishes New 2009 Calendars
Oct. 15, 2008
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China Airlines (CAL) announced the publication of its 2009 calendars on Oct. 15, as once again the celebrity, Miss Chiling Lin, is the face of the new calendar.
Displaying a selection of fashion photos taken while Miss Lin flew with China Airlines, the calendar delivers an enjoying-the-moment theme to share delightful moments of travel on CAL.
In line with global efforts to reduce carbon emissions, CAL designed the wall calendar to be eco-friendly, using a bi-monthly layout with a total of six pages, half the size of last year's calendar.
The 2009 calendar features Miss Chiling Lin's interaction with China Airlines' flight attendants and ground staff.
The calendar story begins when Miss Lin steps into the airport for check-in, and continues with her pleasant journey, and ends with her happy arrival.
Since 2007, Miss Chiling Lin, the face of China Airlines, has been gracing the pages of the calendars to highlight CAL's dedicated service.
Since then, CAL's calendar has become an icon that appeals to the public and the media. China Airlines estimates its calendar for 2009 will be as popular as it has been previously.
CAL's 2009 calendars are available in two sizes, a super-size version suitable for wall hanging and a small-size version appropriate for desk use.
Both versions are available as free gifts for business associates and employees only, and are not sold commercially.