Chinese start-up carrier Fuzhou Airlines (FU) unveiled its logo and livery on Tuesday, with a Boeing 737-800 aircraft painted in the color of the airline, revealed by Sina Weibo user "Jingweixiaoxi".

The logo features a pair of white dragon and phoenix, which roll together to form a red circle, symbolizing all that is wonderful and auspicious; while some netizens believe it looks like a Chinese character of "Fu", meaning blessing and good fortune. On the aircraft, livery will continue to have the global mark as well as the red-white image on the tail, along with the Chinese and English name of Fuzhou Airlines on the fuselage.

The Boeing 737-800, registration number B-5430, is the airline's first aircraft introduced from its parent company Hainan Airlines (HU). In June 2014, Fuzhou Airlines was approved to introduce 5 Boeing 737-800s from its parent company Hainan Airlines, among which three 737-800s will be injected as assets into the new entity, with the rest two introduced through leasing from the Haikou-based carrier. Currently, first three aircraft has completed painting jobs, according to sources familiar with the matter.

Fuzhou Airlines is a joint venture among Hainan Airlines (HU), Fuzhou State-owned Assets Investment Holdings Ltd., Century Golden Resources Group and Ningbo Ruitong Network Technology Co., Ltd. Hainan Airlines holds 60% stake in the joint venture with an investment of 1.2 billion yuan.

Licensed for domestic passenger and cargo transportation businesses, Fuzhou Airlines is based at Fuzhou Changle International Airport (FOC), which is the only airport among the Chinese airports handling more than 5 million passengers with just one base airline - Xiamen Airlines (MF).

According to an earlier report, Fuzhou Airlines is scheduled to make its inaugural flight from Guangzhou to Shanghai on October 1, to compete against Xiamen Airlines, which has a 50 percent market share in Fuzhou.

It is learnt from the airline that it will mainly focus on domestic services initially and build a comprehensive network covering East China, Southwest, Central and South China and extending to Japan and South Korea. By 2020, Fuzhou Airlines is expected to own a fleet of 40 aircraft, primarily serving short-haul and high-density routes.

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